E-commerce price war to cosmetics online shopping

Last year, the e-commerce double 11th World War has just cleared up, and now the price war has spread to between the two major rivals. Le Monnet's one-month Peach Blossom Festival promotional campaign has just kicked off. Yesterday, the 3rd Anniversary Promotion of Jumei Youpin was also launched. However, at the time of the high-profile announcement of the first battle at Le Bee Network, Jumei Youpin had just started a war. The site is awkward.

The Lebee was the first to win the news and it was reported that on February 27, Le Beenet officially opened the annual Peach Blossom Festival promotion, and announced that it had reserved 400 million yuan worth of supplies to participate in the event. Said: "All 400 million supply of goods into the promotion, to benefit the consumer." Reporter noted that the brand involved in the discount, including Estee Lauder, Chanel, Mentholatum and other 300 brands of goods, are the audience low price, three fold cap. In addition to the official website of Le Bee Network, Le Bee also cooperated with Jingdong, Taobao, Dangdang and other e-commerce sites simultaneously.

Le Bee announced yesterday high-profile, the first victory in the peach festival, the day within half an hour to reach 10,000 single, all-day sales of 122 million yuan, turnover of 570,000 single, sales almost equal to last year's Dangdang double 11 record, and on the 28th, The daily average of the two days on March 1 increased by several times.

The United States and the United States have been tempted to face the force of their opponents. Another cosmetics e-commerce company, Jumeiyou CEO Chen Ou has already started to use microblogging propaganda "We can not spend money without spending, and then spend the March 1 "Oh," launched a price war on cosmetics for its own site yesterday.

However, Jumei Youpin encountered a "webpage could not be accessed" at the zero point of yesterday's promotional campaign. At 0:13, Chenou published a simple "apology" statement on Weibo, but netizens did not seem to buy it, and they responded.

Yesterday at 3:20 pm, after the reporter opened Jumei Youpin, he could not even enter. Until at 7:00pm last night, the reporter discovered that he had been able to open the webpage. The page showed that the end of the promotion was only over 4 hours long.

Regarding the problem of competitors' networks, Le Beenet did not make an evaluation yesterday. It merely stated that: After Le Bee was attacked by competitors for hacking last year, the company strengthened its technical reserves and introduced many technical talents. Before the Peach Blossom Festival, it did a traffic flow. With relatively accurate estimates, there will be no problem with even larger website traffic.