3C industry fierce competition Sanyo Sony Ericsson or history

Recently, the future of two famous brands in the 3C industry has attracted considerable attention. According to foreign media reports, Panasonic, Sanyo's parent company, has decided to stop operating the Sanyo Sanyo brand from April 1, 2012, with further details. According to foreign reports, the Sony Ericsson brand is likely to disappear in mid-2012, and it will be replaced by Sony. Sony previously acquired all of Sony Ericsson’s shares and became a wholly-owned subsidiary, so this change is not surprising. It seems that Sony Ericsson, which once brought us classic "Cyber-Shot" and "Walkman" series phones, may become history next year.

Sanyo and Sony Ericsson's popularity in China's 3C industry is not low, Sanyo washing machines and other home appliances have always been in the minds of consumers, and Sony Ericsson has been classified by many consumers as today. One of the first-line mobile phone brands. But these are two brands that make Chinese people think they should not disappear. They are about to disappear.

In the micro survey of the Nanfang Daily 3C Weekly, 70% of netizens believe that the loss of Sanyo and Sony Ericsson brands is the biggest reason to lose in the market competition. According to statistics, the brand change of Sony Ericsson is mainly from the change of equity. The joint venture company Sony Ericsson was established in 2001, and Sony and Ericsson each hold 50% of the shares. At the end of October this year, Sony announced plans to acquire 50% of the shares held by Ericsson. Sony will pay Ericsson about US$1.5 billion, after which Sony’s smartphones use Sony’s trademark. The Sanyo brand problem is even more complicated. As the first Japanese company to enter China after the reform and opening up, Sanyo has established 43 joint ventures in China. Its electromechanical products, Eneloop batteries, and small household electrical appliances are deeply rooted in China, but from After Sanyo Electric was acquired by Matsushita in 2008, the combination of the two sides in many areas (such as clean energy) has been very harmonious, but because of fierce market competition, it is difficult for Matsushita to continue to maintain the Sanyo brand because of operating costs. In fact, in early September of this year, Sanyo Electric made a new round of layoffs in Japan, and the number of employees in some departments was close to 20%.

From this, it can be seen that there is a direct relationship between the brand's development and the fact that the company has not become bigger and stronger. In the Nanfang Daily's 3C weekly micro survey, 20% of users believe that the decline of these two brands is due to the lack of a brand. Vitality, and only 10% of netizens think it is due to “self-operating problems”.