How to win the chaos in the LED lighting market in 2015
Authorities predict that LED lighting will usher in a three-year high growth rate. In the past three years, the pattern of LED lighting industry will gradually be established, and the industry reshuffle will become more and more obvious. On the downstream application side, only companies that occupy the channel advantage and are competitive can survive.
LED lighting market full-blown four-tier cities incremental sales channel <br> <br> According to authoritative survey data show that the first half of 2014, China's domestic market entities reseller channel LED lighting products sales growth rate of about 27.8%. In the second half of the year, the growth of LED lighting products has slowed down due to the slowdown in national economic growth and the shrinking of real estate. In the first three quarters, the growth rate of the domestic market entity dealer channel was about 25.5%, which was still much higher than that of other industries. According to the National Bureau of Statistics, the average growth rate of China's GDP in Q3 2014 was 7.3%.
From the market level and channels, in the first half of 2014, the second-tier market (mainly refers to the second-tier cities) broke out obviously, the penetration rate increased by 15.5 percentage points, and its sales increased by about 30% compared with the same period of last year. In the third quarter, the performance of the third- and fourth-tier markets was outstanding and became a bright spot. According to statistics, as of August 2014, sales in the third- and fourth-tier markets increased by about 26% compared with the same period of last year, and its growth contributed more than 40% to the overall market growth.
Terminal market competition form emerging brand impact of the traditional brand <br> <br> In addition, survey data show that the initial formation of LED lighting products terminal market brand competition in China. In the first three quarters of 2014, the market share of the TOP3 brand in physical channel distributors was approximately 22.1%, a decrease of 18.4% from 2013, and the brand concentration of the LED lighting market was significantly reduced.
From the perspective of market competition, traditional lighting brands still have certain advantages due to their accumulated resources for many years. Among the top 20 brands in the sales ranking, traditional brands such as Op, Philips and Sanxiong Aurora still occupy 15 seats, and the other 5 seats are Mu Linsen. Emerging brands such as Yiguang, Qinshang and Teyoushi seized. From the perspective of growth rate, the growth rate of emerging brands is much higher than that of traditional lighting brands. Mulinsen and Yiguang are the two brands with the fastest expansion. At the same time, from the perspective of single products, emerging brands began to attack traditional strong brands, and some brands have obvious competitiveness.
Lin Jilin, general manager of Mulinsen Lighting, said that in 2015, Mulinsen continued to expand in the packaging field, while the downstream market should continue to deepen the channel strategy, sinking the third- and fourth-tier cities, and strive to become a household name LED lighting brand.
A single-phase VFD, also known as a variable frequency drive, is a specialized electronic device used for precise control and regulation of single-phase motors. Unlike three-phase motors that are commonly used in industrial applications, single-phase motors are predominantly found in residential and small-scale applications.
The primary function of a single-phase VFD is to control the frequency and voltage supplied to the single-phase motor, thereby enabling accurate regulation of motor speed. By adjusting the frequency and voltage output, the VFD allows for smooth and precise control over the motor's rotational speed. This feature is particularly useful in applications where speed control is required, such as in residential HVAC systems, small-scale machinery, and household appliances.
Energy efficiency is a significant advantage offered by single-phase VFDs. By adjusting the motor speed to match the load requirements, the VFD reduces energy wastage and improves overall energy efficiency. When the motor operates at a lower speed during periods of low demand, energy consumption is significantly reduced, resulting in energy savings and lower operating costs.
Motor protection is another important aspect addressed by single-phase VFDs. They incorporate various protective features, including overload protection, short circuit detection, and thermal protection, which help safeguard the motor against damage due to excessive current, voltage fluctuations, or overheating. This ensures reliable motor operation, prolongs the motor's lifespan, and reduces the risk of unexpected failures.
Harmonic filtering is also a critical consideration in single-phase VFD applications. When single-phase VFDs operate, they can introduce harmonics into the power supply, which may cause issues such as voltage distortions and interference with other electrical equipment. To mitigate these problems, single-phase VFDs often incorporate harmonic filtering techniques to suppress harmonics and ensure a clean and stable power supply, maintaining power quality and preventing damage to connected equipment.
Control algorithms play a significant role in single-phase VFD operation. These algorithms allow for precise control and adjustment of motor speed, ensuring smooth acceleration, deceleration, and accurate speed regulation. Advanced control algorithms enable efficient motor operation and enhance overall system performance.
In summary, single-phase VFDs provide precise control and regulation of single-phase motors in residential and small-scale applications. With their energy efficiency, motor protection features, harmonic filtering capabilities, and advanced control algorithms, single-phase VFDs enhance motor performance, reduce energy consumption, and ensure reliable operation in various residential and small-scale applications.
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