China's LED lamp exports will maintain the growth rate of nearly three years

Although the demand for LED lamps and lanterns in the international markets such as Europe and the United States is sluggish, China's LED products still have good development prospects in the international market by virtue of their price advantage. It is expected that in 2013 China's LED lamps and lanterns exports will maintain the growth rate of nearly three years, and remain at around 30%.

From the perspective of major products, China's exports are still based on packaging and application products. After a period of exploration, domestic LED lighting companies have been very active in the international market, and some outstanding companies have emerged. Most of the exporting countries are the United States. , Germany, the United Kingdom, the Netherlands, South Africa and the Middle East and other countries and regions.

Last year, China's LED lamp exports increased significantly

From 2010 to 2012, China's LED lamps and lanterns exports have maintained annual growth of more than 30%, and export prices have also increased substantially year by year. In 2012, the export value of China's LED lamps reached US$5.87 billion, the export increased by 30.52% year-on-year, and the number of export lamps reached 487 million sets, which still showed a rapid growth trend.

Another reason for the rapid growth of China's LED exports is that foreign markets have received a high degree of awareness of environmental protection, and many foreign markets have seen a large number of LED home lighting (using LED as the main light source). In addition, compared with China, overseas markets are even more profitable and have shorter payback periods.

China's major export markets for LED lamps are Europe, Asia and North America. In 2012, China's LED lamps exported to Asia, Europe and North America, the sum of the sum of the three continents close to 90% of the world's exports, of which the European market accounted for more than one-third of China's exports of LED lamps, as the most important market. In addition, this year's export of LED lamps to Africa has grown faster than the same period last year, with a growth rate of more than 50%.

From the point of view of domestic export provinces and cities, the main provinces and cities for the export of LED lamps in China are Guangdong Province, accounting for about 40% of China's exports, but the quality of the products needs to be improved. Guangdong Province is a major province of LED lamps and a major exporter. In 2011, the LED output value of Guangdong Province has reached approximately 150 billion yuan, accounting for 70% of the country and 50% of the world, and has grown at an annual rate of doubling.

China's LED industry has gradually expanded

China's LED industry is focused on downstream applications. According to GLII statistics, the total output value of China's LED industry reached 205.9 billion yuan in 2012, an increase of 34% year-on-year. Among them, the LED upstream epitaxial chip, midstream packaging, and downstream applications were 7.2 billion yuan, 39.7 billion yuan, and 159 billion yuan, respectively, an increase of 20%, 24%, and 37% year-on-year respectively.

The scale of the upstream LED epitaxial chip industry reached 7.2 billion yuan, an increase of 20% from the 6 billion yuan in 2011. The main reason is that the average price of LED chips dropped by more than 60% from 2010 to 2012.

Middle reaches: In 2012, the size of China's LED packaging industry reached 39.7 billion yuan, an increase of 24% from 32 billion yuan in 2011. In 2012, the average price of LED light-emitting devices in China decreased by more than 30%. The rapid decline in the price of packaged devices has prompted packaging companies to develop products with high profitability and demanding applications.

Downstream: China's LED application industry reached 159 billion yuan in 2012, an increase of 37% year-on-year. LED application has become the fastest growing link in the upstream, middle, and downstream industrial chains. China has become the world's leading LED application product production base. In addition to LED large-size backlight products, more than 65% of LED application products in the world are produced in China in 2012.

Recently, the United States UL organization is working on a series of safety assessment standards involving LED products. Technical barriers encountered in export trade have been common in the lighting industry. It is undoubtedly another serious blow following the export pressures of RMB appreciation, export tax rebates, raw material prices, and many other export pressures.

Due to the large gap between the quality of China's LED lamps and the developed countries in the world, there are still hidden concerns about exports. All along, China’s LED has dominated its product packaging, but it is still far behind developed countries such as Europe and the United States in terms of product development and chip manufacturing. International high-end LED products are produced in China's Taiwan region and Japan, Europe and the United States and other places.

In China, taking the example of enterprises in the Pearl River Delta region, many small and medium-sized enterprises can only mass-produce products with low quality requirements, such as rainbow tubes. Even many companies cannot produce products that meet the certification requirements of developed countries such as Europe and the United States and can only export to Africa. The backward countries and regions such as India and Arabia have made profits at a low price advantage, which is obviously not in line with international development trends and is likely to cause bad influence. In addition, the intensification of export competition among the same industry has led to vicious competition for competing prices, the quality of products is not guaranteed, and many quality compensation claims have been faced. The export reputation has dropped significantly. This has also brought tremendous pressure and hidden dangers to the export of LED lamps and lanterns in China. .

China's LED lamps export growth maintained at 30%

In 2012, the growth rate of China's LED industry exceeded 30%, indicating that the market growth rate remained at a relatively high level, but the entire LED industry's capacity expansion rate is much faster than the scale of growth, and fierce price competition has led to the industry's export situation can not be blind optimism.

Affected by the global economic downturn, the growth rates of markets such as Europe, America and Japan are not as good as those of the domestic market in 2012. In addition, the number of LED export companies in China has soared. The prices of the entire industry chain will also drop sharply, the loan period will be extended, and some companies will have liquidity. Tension, the risk of bad debts surged, which directly led to a sharp drop in gross margins. In addition, for example, LED epitaxial chips and display screens entered the competitive phase-out period, the phenomenon of partial business failures increased, and mergers and acquisitions became more and more obvious. All these risks led to a general decline in orders for LED export enterprises in China this year.

Although faced with the international downturn in the demand situation of Europe and the United States and other markets, but from the Frankfurt International Lighting Fair in the past two years, the Hong Kong Lighting Fair and other world-renowned show learned that foreign merchants are still a strong interest in LED products, China's LED products by virtue of price advantage in Europe and America The market has good development prospects. In summary, China's LED lamps and lanterns exports will maintain the growth rate of nearly three years in 2013, and remain at about 30%, but related companies should pay more attention to changes in domestic and foreign policies and markets.