Intel pushes two new processors to reshape PCs

According to foreign media reports, although last week's downward adjustment of revenue expectations for the third quarter caused the market to feel uneasy about the prospects of the PC industry, but Intel does not seem to care about the skeptics. At the developer conference on Tuesday, Intel ignored the concerns of the industry about the PC market, and still launched two new series of chip products designed to enable low-power PCs and hybrid tablet computers to obtain greater computing power. Complete the work that the PC can accomplish.

The "Haswell" processor is a 22nm process design and is the fourth generation of low-power Core series processor products. The product is targeted at the mainstream market and provides a comprehensive solution for faster, thinner, lighter, cooler, and more secure integrated graphics systems. The time to market for the product is the second half of 2013.

"Clover Trail" chip design using 32nm process, is an upgrade of the Atom series processor, Intel is also a brand new product line for the tablet PC market. The chip is especially designed for Windows 8, which can effectively improve battery life and improve the computing power of mobile terminals. The time to market of the product was the first half of 2013, but some samples will be listed along with the release of the Windows 8 system. "Clover Trail" chip features low power and high performance, which will make the design of the tablet or notebook computer light enough to attract the interest of mainstream consumers.

Intel Vice President Navin Shenoy said in an interview that these products are part of the company’s efforts to try to change itself and its product line in the next 12 months.

"We plan to reshape the PC," Sun said. "We intend to use our own technology to begin this change."

Intel encourages developers to better use the ever-growing capabilities of computers to implement new human-machine interactions, including voice and gestures. The company will launch a software development kit for this purpose, which includes support for voice and a new 3D camera.

Although there have been many predictions about the end of the PC era, this time the difference is that consumers actually postponed purchases of personal computers due to the purchase of other electronic products such as tablets, smart phones, and e-book readers. plan.

Intel is also seeking to increase its product's share in the smart phone market, but the gains are not great. Some less-known manufacturers are developing smart phone products based on Intel chips, of which Motorola will launch its first smartphone using Intel chips next week in London, UK. China’s Lenovo and ZTE also said they would use Intel’s processors limitedly in their mobile phones.

Sun Nayong believes that the current market's distinction between personal computers and "post-PC devices" is too exaggerated.

"Finally, we must point out that we are a computer information processing technology company, not a computer company." Sun Nayong stressed that "computer information processing is to consider various forms of factors, I think this is a healthy industry."